You know that location is everything when it comes to real estate. This has been a well-known fact in our industry for generations. Location matters, whether we are talking about the sales market in Santa Rosa or the rental market.

To successfully invest in what will be a profitable rental property, you need to find a desirable home that’s well-maintained and ready to rent. It also has to be in the right neighborhood.

Well-qualified tenants are looking for homes that are close to schools, restaurants, and activities. They want convenience, and that means an easy trip to the grocery store and the park. The right location allows you to maximize the value of your property and attract the best residents you can.

Smart investors immediately understand that the value of a property is significantly influenced by its surroundings. Those highly rated schools, favorite restaurants, and popular local activities can make a substantial difference in attracting and retaining highly qualified tenants.

Location is especially important before you buy because it cannot be changed.

You can make upgrades and updates to help your investment property perform more profitably once you’ve already closed the deal. You can’t exactly change the location, however. So, if you’re considering a Santa Rosa rental property, here’s a professional property manager’s guide to the importance of location.

As Santa Rosa property management experts, we know where to find the best schools, dining options, and recreational activities in this area, and we also know that those things will make your rental property even more appealing to good tenants.

Location and Investing in Santa Rosa Real Estate

We talk about the importance of location a lot, and it’s impossible not to.

The right property is always in the right location. The neighborhood of your investment property will impact the amount of rent you earn, the type of residents you attract, and the risks you manage.

As you’re moving towards an investment decision and looking for properties that are close to the best schools, restaurants, and activities, here are the location particulars you need to be aware of:

∙ Demographics, Neighborhood, and Tenant Pool

Who lives in the neighborhood where you’re preparing to buy? What are their needs and preferences? Are there a large number of retirees and 55+ communities who will want to be close to local golf courses, or will there be families with children looking at the best schools in the area?

Are there a lot of remote workers looking for great internet and co-working spaces that are close by? This matters when you’re thinking about location and neighborhood. Study the demographics. Get to know what the ratio is of owners to renters.

∙ Economics and Jobs

The state of a local economy is another important factor to consider when choosing an investment property location. Neighborhoods have their own specific industries and strengths. Areas with a growing job market and a flourishing cultural center are generally in higher demand among tenants than those neighborhoods that are more remote and cut off from major employment, transportation, and social networks. Not surprisingly, areas with a high population growth rate offer great rental opportunities, as more people move into the area, they choose those neighborhoods.

∙ Amenities and Conveniences

You want your property to earn as much as possible, and in order to do so, it has to be close to essential amenities, such as schools, hospitals, shopping centers, and public transportation. Good local grocery stores and parks will provide more demand among residents.

When selecting a rental property location, consider the proximity to amenities that your residents will appreciate, such as entertainment spots, pizza hotspots, and recreational areas.

As you’re considering where you want to buy an investment property in Santa Rosa, remember that the cost of purchasing the property also matters. You will spend more money to invest in a property that’s in an upscale area, but you’ll also count on higher rents.

Top Schools Near Your Santa Rosa Rental Property

Investing in properties near top schools has several advantages. There’s increased demand. Properties near reputable schools tend to attract families who prioritize educational opportunities for their children. They also have higher property values. Those homes in a desirable school district will have higher prices. And, you’ll have better resale potential. Eventually, your home will be easier to sell due to the consistent demand. Even tenants without children like to rent in areas with good schools. And, buyers without children understand that their property values stay high when they own a home in a desirable school district.

Here are some of the top schools in Santa Rosa that investors should consider:

Santa Rosa High School

Known for its strong academic programs and extracurricular activities, Santa Rosa High School is a popular choice for families. It boasts a high graduation rate and offers a variety of Advanced Placement (AP) courses, making it an attractive option for college-bound students.

Maria Carrillo High School

Maria Carrillo High School is another highly regarded institution in Santa Rosa. With a focus on academics and a commitment to student success, it consistently receives high marks from parents and educators. The school also has outstanding sports programs.

Rincon Valley Middle School

For investors targeting families with younger children, Rincon Valley Middle School is worth noting. The school is known for its supportive learning environment and dedicated teachers. It offers various extracurricular activities and a strong emphasis on community involvement.

Steele Lane Elementary School

Steele Lane Elementary School offers a nurturing environment for young learners. With a focus on early childhood education and a range of enrichment programs, it is a sought-after choice for parents looking to provide their children with a solid educational foundation.

Best Restaurants Near Your Santa Rosa Rental Property

Everyone likes to eat. As you’re looking for a Santa Rosa investment property, consider a rental home that’s in the neighborhood of one of these popular eateries.

Bird & The Bottle

Located in the heart of Santa Rosa, Bird & The Bottle is known for its innovative take on American cuisine fused with global flavors. This trendy spot is perfect for investors who want to understand the city’s evolving culinary scene and its appeal to younger demographics.

John Ash & Co.

For those looking to explore Santa Rosa’s upscale dining options, John Ash & Co. provides a luxurious experience with stunning vineyard views. Situated in the Vintners Resort, this restaurant is a favorite among residents and tourists alike, offering a glimpse into the high-end living that certain neighborhoods offer. You can anticipate high rents when you invest close to this restaurant.

La Gare

Family-owned and operated, La Gare offers authentic French cuisine in a quaint setting. Located in the historic Railroad Square district, this restaurant provides insights into the more traditional and historic sections of Santa Rosa, making it ideal for investors interested in established and mature neighborhoods.

The Spinster Sisters

Nestled in the vibrant South A Street Art District, The Spinster Sisters is a hub for creativity and innovation. Serving eclectic dishes inspired by local and seasonal ingredients, this restaurant is perfect for investors interested in Santa Rosa’s artistic and cultural hotspots.

Monti’s Rotisserie & Bar

Situated in Montgomery Village, Monti’s is well-loved for its relaxed atmosphere and delicious rotisserie dishes. It’s a great place for investors to experience the suburban charm of Santa Rosa while enjoying a hearty meal. This is a neighborhood everyone wants to live in.

Exciting Activities Near Your Santa Rosa Rental Property

Here are the entertainment and recreational areas that Santa Rosa residents love the most. You’ll have an easy time renting out a home that’s close to these hotspots.

Wine Country Adventures

Santa Rosa is the gateway to the famous Sonoma and Napa Valley wine regions, drawing wine enthusiasts from around the world. With numerous wineries and vineyards nearby, tenants can enjoy weekend wine tastings, vineyard tours, and scenic drives. Highlighting proximity to these wine country adventures can make your property more attractive to renters who appreciate the finer things in life.

Outdoor Recreation

The city’s location offers easy access to a variety of outdoor activities. From hiking and biking trails in Trione-Annadel State Park to kayaking on the Russian River, outdoor enthusiasts will find plenty to do. Real estate investors should emphasize these opportunities to attract tenants who value an active lifestyle.

Art and Culture

Santa Rosa is home to a vibrant cultural scene with art galleries, museums, and live performances. The Charles M. Schulz Museum, dedicated to the creator of “Peanuts,” offers a unique experience for visitors and residents alike. Additionally, the Luther Burbank Center for the Arts hosts concerts, theater productions, and other events. Highlighting these cultural hubs can appeal to tenants interested in arts and entertainment.

Community Events and Festivals

The city is known for its community spirit, often hosting events and festivals that bring residents together. The Santa Rosa Wednesday Night Market, the annual Harvest Fair, and summer concerts in the park are just a few examples. Such events provide a sense of community and belonging, which can be a significant factor for potential tenants.

Let’s talk about location. Is your Santa Rosa rental property close to the right schools, restaurants, and activities? Contact us at Redwood Residential Property Management.