Sonoma Marketing and Advertising Strategies

Strategic marketing and advertising requires a sound understanding of the local rental market. We’re experts on Sonoma tenants and competing Sonoma rental homes as well as the local trends and rental values.

Our knowledge leads to lower vacancies and faster leasing. It leads to better tenants. It results in higher rents. For top-tier advertising and effective marketing, work with Redwood Residential to lease your home. We’ll make sure your listing is the one that grabs the most attention. We’ll prepare the home for showings and stay in touch with prospective applicants until your home is rented.

Competitive Sonoma Rental Values

We provide the most accurate and up-to-date data so we can price your home to rent. Underpriced properties won’t help you. It means less rental income and stalled ROI. Overpricing is just as bad and leads to longer, more expensive vacancies.

We know the formula that will earn you the most rent and attract the most qualified tenants.

The market-driven information we gather reflects the price range of properties similar to yours in your specific market. This resource allows you to market your home intentionally and without any fear that your price isn’t right.

All of our advertising includes the rental amount we’re asking, which will eliminate any potential tenant who cannot afford your Sonoma rental home.

Proper pricing in Sonoma and the surrounding areas.

Rent-Ready Listings Rent Faster

Our listings include high quality photos, concise and detailed descriptions, and all the information tenants will need when they’re deciding if they want to see the home.

We are careful with maintenance and make sure your property is rent-ready. Showing a home when repairs are still needed will turn tenants off and extend your vacancy period. Our attention to detail will earn you the highest possible rental value or find you the best possible tenants.

When we’re getting your Sonoma rental home move-in ready, we take these following steps:

  • Thorough, professional rental property cleaning.

  • Making minor repairs.

  • Investing in cost-effective upgrades and improvements.

  • Paying attention to curb appeal.

Online Advertising Gets Attention

Your next tenant is likely on the internet, looking for the perfect rental home.

We’re there too, telling them why your property is worth a look.

Online advertising is essential to any good marketing plan. We’ll feature your rental home on our own website, and we’ll make sure it’s on all the popular rental websites tenants are using, too.

We’ll share your listing on social media and across our network of Sonoma real estate and property management professionals.

As the owner of the property, you don’t have to worry about any of these steps. We take care of every part of the process, with our qualified leasing agents ready to find you a great tenant and get your home rented as quickly and conveniently as possible.

Trusted By Industry Leaders

Residential Management Professional Logo
The blue an red symbol for the National Association of Residential Property Managers
The yellow and blue symbol for the California Apartment Association

WHAT OUR CLIENTS ARE SAYING ABOUT US:

4.5/5
4.5/5
25 reviews
5 star
20
4 star
2
3 star
0
2 star
2
1 star
1
0 star
0

Google
2.0/5
Jul 15, 2025
Google - Yvette Reynolds - Redwood Residential Property Management
Pure frustration. I will never own another rental property after working with this company.
Google
4.0/5
Jul 1, 2025
Google - jharna g - Redwood Residential Property Management
survey-other
5.0/5
Jun 30, 2025
survey-other - XpDeJ9DkSR38czbNdGVVsA== - Redwood Residential Property Management
We’ve have very few maintenance issues but the times we have they were take care of very quickly.
survey-other
5.0/5
Jun 30, 2025
survey-other - rrLmaBzvpEsy3nMUWTvBsLKQSb+WmRtZ8rB/Q6WZwEM= - Redwood Residential Property Management
I can not speak highly enough of Redwood Residential Property Management and it's entire crew. I have been renting for the last 17yrs after being a long time homeowner and have dealt with numerous rental agencies and property owners and have never experienced such outstanding service as I have the last 4yrs. As much as I would like to purchase my own home again, Redwood Residential hasn't given me a single reason too.
Google
5.0/5
Jun 29, 2025
Google - Ann Lofland - Redwood Residential Property Management
Our property manager Christine is fantastic. So compassionate, and so thorough. What could be a better combination? Do you
survey-other
5.0/5
Jun 26, 2025
survey-other - nKj9VFkYSc/1rY2dEf89pw== - Redwood Residential Property Management
Dealing with Redwood Properties is friendly and efficient. I've been in my home for over a year now and have had no problems with Redwood.
Google
5.0/5
Jun 26, 2025
Google - Caro Pemberton - Redwood Residential Property Management
Google
5.0/5
Jun 23, 2025
Google - N Lundy - Redwood Residential Property Management
They were cooperative and helpful in reaching out to tenants to arrange inspections and repairs.
Google
5.0/5
Jun 2, 2025
Google - Jay Aquarian - Redwood Residential Property Management
Google
5.0/5
Jun 2, 2025
Google - maria dornbach - Redwood Residential Property Management
Google
5.0/5
Jun 2, 2025
Google - Concetta Andersen - Redwood Residential Property Management
Excellent attention to detail, clear timely communication, true professionalism. Thank you!
Google
5.0/5
Jun 2, 2025
Google - James Berger - Redwood Residential Property Management
Google
5.0/5
Jun 2, 2025
Google - Jehangir Athwal - Redwood Residential Property Management
Google
5.0/5
May 31, 2025
Google - Codi M. Dada Probate, Estate Planning, Attorney - Redwood Residential Property Management
Very professional property management services. Sarah O'Brien is a very good property manager, she has been very helpful and responsive to my calls and requests. I would definitely recommend this company for property management services.
Google
5.0/5
May 30, 2025
Google - Jessica Donald - Redwood Residential Property Management
Quick efficient and great at communicating. I don’t live close to my property so it’s great to know it’s in capable hands. Rates are reasonable and they placed someone in the home within a month of it being available to rent.
Google
2.0/5
Feb 11, 2025
Google - Barbara Bueschel - Redwood Residential Property Management
Recently had a bad experience. Drove by our property and found our beautiful front yard over grown with weeds and my apricot tree was dead. I cried. We hired someone to cut the tree down and pull out all the large weeds. I talked to the renters and asked them to please start watering. I will have to start coming down (an hour and a half away) to check on our property. What use is having a property manager?
Google
1.0/5
Sep 16, 2024
Google - Full Spectrum Photography - Redwood Residential Property Management
They’ve managed the property where I have rented and lived at for over 11 years for the past three years. I’ve been requesting for them to fix the heater that never worked fix holes in the exterior wall, fix mold, and not up to code electrical. I have reached out via email phone. I’ve reached out to our property manager, I’ve reached out above him. I was promised a call by the supervisor I have had to call again due to issues here at the house and issues with our property manager (manager ) from Redwood property management and waiting for them to address this and reach back out to me and they have not , been trying to push forward this issue to a supervisor for over a month now with absolutely no luck No one has reached out to anyone in our unit to try and rectify this or to fix any of the issues addressed.
Google
4.0/5
Oct 29, 2023
Google - Tonya C - Redwood Residential Property Management
I had a situation with a challenging neighbor who was renting a house from Redwood Residential. I reached out to RRPM several times with no response, but eventually received a response after leaving a public review. It's worth noting that it took an extended period of time to get the assistance I needed, which was somewhat frustrating. This was a peaceful neighborhood where the people coexist harmoniously. However, things changed when RRPM rented the house next door to another homeowner. The renter's music was consistently at an ear-splitting volume, even with all our windows and doors shut. It often made it difficult to enjoy activities like movie nights or family dinners without being drowned out by the obnoxious bass. This situation was beyond disruptive. To add to the frustration, these neighbors consistently lacked consideration for others. They frequently blocked the community basketball hoop, obstructed the mailboxes, and even parked in a way that completely blocked my driveway, making me late to pick up my child from school. It took several more months of dealing with this challenging neighbor and several complaints later for them to move out. I'm not sure if it was a voluntary move or an eviction, but either way, the situation was eventually resolved. I don't know if management directly resolved the situation, but they did try to assist, and their reputation is important to them, so that's something. In the end, I'm neutral about my experience with RRPM. They did eventually address the issue, but it took an extended period of time and a public review to get their attention. If prompt resolution had been achieved, it would have saved me a lot of stress and frustration. If you decide to choose RRPM, I would suggest clarifying expectations for response times and issue resolution. I do think they care greatly about their reputation and will work with you to maintain a good standing with their customers, which is reassuring.
Google
5.0/5
Oct 23, 2023
Google - Ben Schafer - Redwood Residential Property Management
Best property management company in Santa Rosa!
Google
5.0/5
Oct 4, 2023
Google - Layna Webb - Redwood Residential Property Management
Highly recommended!

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Redwood Residential Property Management

Our team has been leasing and managing homes in and around Sonoma County for decades. We offer full-service residential property management and tenant placement services that meet a higher standard. Locally owned and operated, we care about our business, our clients, our properties, and our community.
Learn More

1751 4th Street,
Santa Rosa, CA 95404
(707) 543-1516
Emergency phone number: (707) 328-6020
info@redwoodrpm.com

CA DRE #02106144