Sonoma Marketing and Advertising Strategies

Strategic marketing and advertising requires a sound understanding of the local rental market. We’re experts on Sonoma tenants and competing Sonoma rental homes as well as the local trends and rental values.

Our knowledge leads to lower vacancies and faster leasing. It leads to better tenants. It results in higher rents. For top-tier advertising and effective marketing, work with Redwood Residential to lease your home. We’ll make sure your listing is the one that grabs the most attention. We’ll prepare the home for showings and stay in touch with prospective applicants until your home is rented.

Competitive Sonoma Rental Values

We provide the most accurate and up-to-date data so we can price your home to rent. Underpriced properties won’t help you. It means less rental income and stalled ROI. Overpricing is just as bad and leads to longer, more expensive vacancies.

We know the formula that will earn you the most rent and attract the most qualified tenants.

The market-driven information we gather reflects the price range of properties similar to yours in your specific market. This resource allows you to market your home intentionally and without any fear that your price isn’t right.

All of our advertising includes the rental amount we’re asking, which will eliminate any potential tenant who cannot afford your Sonoma rental home.

Proper pricing in Sonoma and the surrounding areas.

Rent-Ready Listings Rent Faster

Our listings include high quality photos, concise and detailed descriptions, and all the information tenants will need when they’re deciding if they want to see the home.

We are careful with maintenance and make sure your property is rent-ready. Showing a home when repairs are still needed will turn tenants off and extend your vacancy period. Our attention to detail will earn you the highest possible rental value or find you the best possible tenants.

When we’re getting your Sonoma rental home move-in ready, we take these following steps:

  • Thorough, professional rental property cleaning.

  • Making minor repairs.

  • Investing in cost-effective upgrades and improvements.

  • Paying attention to curb appeal.

Online Advertising Gets Attention

Your next tenant is likely on the internet, looking for the perfect rental home.

We’re there too, telling them why your property is worth a look.

Online advertising is essential to any good marketing plan. We’ll feature your rental home on our own website, and we’ll make sure it’s on all the popular rental websites tenants are using, too.

We’ll share your listing on social media and across our network of Sonoma real estate and property management professionals.

As the owner of the property, you don’t have to worry about any of these steps. We take care of every part of the process, with our qualified leasing agents ready to find you a great tenant and get your home rented as quickly and conveniently as possible.

The blue an red symbol for the National Association of Residential Property Managers
The yellow and blue symbol for the California Apartment Association

WHAT OUR CLIENTS ARE SAYING ABOUT US:

4.7/5
4.7/5
109 reviews
5 star
92
4 star
10
3 star
2
2 star
2
1 star
3
0 star
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Google
5.0/5
Apr 7, 2024
Google - Heather - Redwood Residential Property Management
Easily navigated website, looking forward to working with the team to find our new home
Google
5.0/5
Mar 25, 2024
Google - Michael - Redwood Residential Property Management
I have used Redwood Property Mgmt over the last few years. High professional, responds quickly, provides timely updates. Highly recommended!
Survey
5.0/5
Mar 20, 2024
- Manuel - Redwood Residential Property Management
Redwood Residential Property Management.They was the best on the whole Process.#1
Google
5.0/5
Mar 17, 2024
Google - Jesse - Redwood Residential Property Management
We have been very happy with the RPM team's diligence and transparency in managing our rental, promptly solving maintenance issues and communicating with tenants, neighbors, and contractors to complete repairs when necessary. They are knowledgeable and responsive to questions, always happy to share their experience.
Survey
5.0/5
Mar 14, 2024
- Erik - Redwood Residential Property Management
Todo esta biem
Survey
5.0/5
Feb 18, 2024
- Louise - Redwood Residential Property Management
I’ve had a great experience with RPM. They are quick to respond to all of my maintenance requests. They have gone above and beyond once when I was out of town and had an urgent need to allow a family member access to my home. I’ve had a great experience.
Google
5.0/5
Jan 20, 2024
Google - Anne - Redwood Residential Property Management
Really appreciate all that Redwood Residential has done for me and my tenants. Thank you for your A+ service.
Survey
5.0/5
Jan 18, 2024
- Art - Redwood Residential Property Management
Hi Mike. We've been here a little over a year. Alysha assigned Tony Llamas to do all the repairs here. All I can say is that you're very fortunate to have such a skilled, patient, resourceful, and sincere technician as Tony. I have total confidence in him that repairs will be done properly. He's proved himself time and time again. What a valuable resource you have !!! When Alysha was here, the interaction with Redwood RPM was very personal. We miss that. Has someone else taken her place? Can I reach out to you if need be? We plan on staying on here for the foreseeable future and are very happy with how Redwood RPM has interacted with us in the past, and we look forward to the same mutual cooperation in the future. All the best, Art & Catherine Freeman.
Survey
5.0/5
Jan 17, 2024
- Tina - Redwood Residential Property Management
Tony was great. He texted with updates and was very efficient.
Google
5.0/5
Jan 17, 2024
Google - John - Redwood Residential Property Management
Very responsive and competent. Highly recommend.
Google
5.0/5
Dec 26, 2023
Google - Roger - Redwood Residential Property Management
Excellent service, and very knowledgeable about real estate.
Survey
5.0/5
Dec 22, 2023
- Miguel - Redwood Residential Property Management
Great team , responsive , diligent , and with excellent customer service skills.
Google
5.0/5
Dec 21, 2023
Google - Stella - Redwood Residential Property Management
Mike is very courteous, professional, always in communication with you. We're very happy with his service, fee, and the company. Thank you.
Google
5.0/5
Dec 18, 2023
Google - David - Redwood Residential Property Management
It's great working with the Redwood Residential Property Management! They took care of advertisement, finding tenants, cleaning and repairs for tenants to move in. They also take care of any issues that arise. They sent out owners statement every months and listed out in detail any income and expenses. They work very fast in finding tenants and take care of everything!
Google
5.0/5
Nov 24, 2023
Google - Roumy - Redwood Residential Property Management
Great service: professional and prompt. Always keeps our best interest at heart. Thank you!
Survey
5.0/5
Nov 22, 2023
- Karen - Redwood Residential Property Management
I have had a positive experience with everyone I have dealt with at Redwood and their representatives.
Survey
5.0/5
Nov 22, 2023
- Elvin - Redwood Residential Property Management
Professional service
Survey
5.0/5
Nov 5, 2023
- Richard - Redwood Residential Property Management
After renting the last 15yrs, and dealing with a number of owners and rental companies, I couldn’t imagine renting a property other then from Redwood Property Management. I’ve been renting this home going on 3yrs now and have experienced nothing but outstanding service from their entire staff.
Google
5.0/5
Oct 23, 2023
Google - Ben - Redwood Residential Property Management
Best property management company in Santa Rosa!
Survey
5.0/5
Oct 11, 2023
- Angela - Redwood Residential Property Management
My husband and I have been tenants since 2013, and have been extremely satisfied with the support and professionalism from RPM. Our property manager Alysha Rios has been nothing short of extraordinary and a pure delight to work with! Thank you!

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Redwood Residential Property Management

Our team has been leasing and managing homes in and around Sonoma County for decades. We offer full-service residential property management and tenant placement services that meet a higher standard. Locally owned and operated, we care about our business, our clients, our properties, and our community.
Learn More

1751 4th Street,
Santa Rosa, CA 95404
(707) 543-1516
Emergency phone number: (707) 328-6020
info@redwoodrpm.com

CA DRE #02106144