by Mike Tavis | Oct 1, 2021 | Owner Education, Property Management Education
Technological innovations have increased over the last few years and have become imperative to the functioning of every sector. In the real estate market as well, adopting newer technology helps solidify your relevance. With smart tech like smart locks, meters, and online systems that are designed to make Santa Rosa property management more effective, the lives of landlords have become much easier.
by Mike Tavis | Sep 17, 2021 | Owner Education, Property Management Education
The Santa Rosa area is one of the most popular places to buy investment properties in the state of California. Many people are increasingly buying vacation homes and rentals in the area due to the comparatively low taxes, pleasant weather, as well as the rapidly flourishing business sector in the city. As the real estate market in Santa Rosa is one of the most expensive ones in America, buying an investment property here requires a lot of planning.
by Mike Tavis | Sep 3, 2021 | Owner Education, Property Management Education
Communication, to be effective, must flow in more than one direction. As your Santa Rosa property managers, we work hard to be responsive, available, and accessible to our owners and tenants. Whether you have a question about an invoice or your tenant needs immediate maintenance help – we’re here.
by Mike Tavis | Aug 20, 2021 | Owner Education, Property Management Education
Retaining good tenants is an important part of maintaining your investment, collecting consistent rental income, and maximizing your ROI. Vacancy costs are expensive, and turnover costs are even more expensive. When your Santa Rosa rental property is unoccupied, you’re also stuck paying for things like utilities, maintenance, cleaning, and marketing.
by Mike Tavis | Jul 23, 2021 | Owner Education, Property Management Education
Stay organized with a detailed checklist. If you’re not sure what to look for when you’re inspecting your property, we have four good places to start.
by Mike Tavis | Jul 9, 2021 | Owner Education, Property Management Education
It’s time consuming and frustrating to respond to issues like dripping faucets, rotting grout, door seals that aren’t sealed and rust around the water tank. However, those routine home maintenance issues are needed if you want to effectively protect the condition of your Santa Rosa rental property.
Frank Rivera
Frank Rivera relocated to Sonoma County to attend Sonoma State. Prior to joining Alliance Property Management in 2002, he began his real estate career with another local Sonoma County firm in 1993. He has managed and leased thousands of units throughout Sonoma County. As the owner of Redwood Residential Property Management, Frank is responsible for the daily operations of the management group, maintenance coordination, and supervision, as well as a portfolio of single-family homes and small multi-unit properties.
A licensed agent since 2004, Frank is an active member of the National Association of Residential Property Managers (NARPM) and the North Coast Rental Housing Association (NCRHA). He considers himself a lifelong learner and is always working to further develop his skills as a property manager and entrepreneur. He finds helping owners rehabilitate properties in order to realize higher rents and better quality tenants the most fulfilling element of being a property manager.
Frank enjoys spending time with his family and large network of friends, attending professional sporting events (Go Raiders!), golf, and boating at Lake Sonoma.
CA DRE License #01437581
Pet Application
Each of our properties has its own unique Pet Policy, which is specified in the advertisement. Before you schedule a showing or submit a rental application, review the property’s pet policy to ensure your pets comply.
Applicants with pets or service/companion/assistive animals are required to submit a pet application through a third-party pet screening service. There is a fee for the service (fee is waived for service/companion/assistive animals). The application is available here.
If a pet is allowed, the security deposit amount will increase by $500/pet and Tenant will pay a Pet Administration Fee (“Pet Fee”) of thirty dollars ($30.00) per month for the first pet and twenty dollars ($20.00) per month for any additional pets.
Even if a property allows dogs, the following dog breeds are never allowed: Akita, Alaskan Malamute, Boxer, Bull Mastiff, Canary Dog, Chow Chow, Doberman Pinscher, German Shepherd, Husky, Pit Bull, Rottweiler, and Wolf Hybrid. Applicants with these dog breeds as pets should not apply.
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OWNER FAQs
Q: What type of rental properties do you manage?
Q: What geographic areas do you cover?
Q: What type of Property Management experience do you offer?
Q: Why should I hire you as my property manager?
Q: How much will my house rent for?
Q: What will you do to rent my house?
INTERNET LISTINGS: Our available homes for rent are posted on dozens of for-rent websites, complete with high quality photos, maps and property details for the convenience of those searching for a new home. Our ad-copy is carefully crafted to provide critical information to prospects who only spend a few seconds reading ads.
PROFESSIONAL PHOTOGRAPHY: Prospective tenants are visual, often looking at the photos before reading the ad. It’s critical to have high quality photos to attract high quality tenants. Compare our photography to other companies. You’ll instantly see the difference and understand why we convert a huge percentage of page-views to showings.
VIDEO TOURS: When possible, we film and publish video tours of our rental properties. Photos are great, but it’s difficult to “feel” the flow of the house with still photos. Video tours give prospective tenants the ability to virtually walk-through your property and experience the floor plan and flow of the home. Our high-definition videography
INSTANT ONLINE SCHEDULING: When a prospective tenant wants to schedule a showing it’s important to make the process as easy as possible. Instead of playing phone tag with a leasing agent, APMS prospects can instantly schedule a showing online. Enabling prospects to instantly schedule a showing allows us to convert a higher percentage of inquiries to showings.
CORRECT PRICING: Even the best and nicest homes will not lease quickly if overpriced. We make sure your rental home is priced according to current market conditions.
THOROUGH PREPARATION: Even the best located and well-priced rental homes will not lease quickly if the rental home is not in top showing condition. Homes for rent in the East Bay absolutely must show well and have an attractive “curb appeal” or they may sit empty for extended periods. Part of our job as property manager is to make sure your rental home is presented in a clean and attractive condition so that it will attract a good tenant.
Q: What, specifically, do you do to qualify a tenant after they have applied to rent my house?
Q: How do you make sure the tenant is taking good care of my home while renting?
Q: What do you do if they are not taking care of my property as they should, or you discover unauthorized pets?
Q: What happens if the tenant does not pay their rent?
Q: How informed will I be about what happens with my property?
Q: How do you handle maintenance requests?
Q: Do you use the cheapest maintenance people you can find?
Q: Do you hold some of my money for repairs? How much?
Q: How do I know your property manager won't spend my money on large repairs without my approval?
Q: What if I want you to use my plumber, A/C company, etc?
Q: When do you distribute Owners funds and send statements?
Q: When will I receive with my monthly statements?
Q: How much is the leasing fee?
Q: Are your property management fees negotiable?
Q: Are there administrative fees or other service charges up and above the property management and leasing fees?
Q: Does your property management agreement give you exclusive rights to sell my property?
Q: Is the Property Management Agreement a standard, widely used form?
Q: How much security deposit do you charge the tenant?
Q: Are you a licensed Property Manager?
Q: How soon can you start managing my home?
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Alysha Rios
Alysha Rios, originally from Chico, relocated to Santa Rosa at the beginning of 2014. With a strong interest in real estate, she got her real estate sales certificate through Santa Rosa Junior College and proceeded to get her real estate license in February 2018. She has pursued her passion by joining the Alliance team and becoming a first-time property manager. With a background in hospitality management, she is willing to help others in any way she can and will always take the time and attention to do so. She is a motivated problem solver and her strong work ethic rubs off on the colleagues that surround her.
Alysha loves spending time with her family and friends whether it’s during a low-key movie night or in the great outdoors camping. Cooking and baking have always been a passion of hers- which she enjoys doing while listening to oldies and sipping a glass of her favorite red wine.
CA DRE License #01989398
Karina Alcazar
Karina Alcazar started as an Administrative Assistant and with commitment and dedication worked her way into the Accounting Department. She is responsible for the preparation of all monthly and annual operating reports, as well as Accounts Payable within the company. Prior to joining the team at Redwood Residential Property Management, Karina worked for nine years in accounting for another local firm.
Karina enjoys the outdoors and is a true athlete. She is a member of the Empire Runners Club, as well as the Santa Rosa Cycling Club. She enjoys working with Redwood Residential Property Management team because it makes her feel as though she part of an extended family. She finds delight in being able to help clients with any accounting-related questions they may have throughout the process of professional real estate management.
Michael Tavis
Michael Tavis was born and raised in Sonoma County and started his real estate career in 2004 when he managed homeowner associations. He spent a few years managing restaurants and developing strong customer service skills, but after a few years of doing this, he found his way back to the industry he loves.
In 2019 Michael received his RMP designation from the National Association of Residential Property Managers (NARPM) which was earned through a combination of property management experience, education and service to the association. As a licensed Broker Associate, Michael is also a member of the national, state and local Realtors Association, in addition to the California Apartment Association (CAA). He is experienced in both selling and buying primary homes and investment properties for his clients. Michael has overseen numerous rental property rehab projects, acting as a project manager, ranging from small painting and flooring jobs to entire home remodels. In his free time, Michael enjoys playing soccer and golf, cooking, BBQ’ing, camping, and working out. On most evenings and weekends he can be found in the backyard, watching a ball game with something on the grill. He is a big time Bay Area sports fan… Giants, Warriors, Niners!
CA DRE License #01764756
Tenant Resources
It is our goal to provide you with a safe, well maintained home and good customer service. We have included some commonly used forms on this page for your convenience.
FORMS RELATED TO APPLYING FOR A RENTAL
Rental Application Guidelines
View/Download
Co-signer Criteria
View/Download
Sample Rental Agreement
View/Download
Maintenance Addendum
View/Download
Pet Application Form
View/Download
FORMS FOR EXISTING TENANTS
Maintenance Request Form
View/Download
Notice of Intent to Vacate
View/Download
Phone List
View/Download
Emergency Information
View/Download
School Districts
Click Here to Visit the Sonoma County Office of Education Website
Marla Shaw
Marla has been a Sonoma County resident for 25 years. She came here to study her passion, Kinesiology, at Sonoma State University. After receiving her Bachelor’s Degree, she worked for 20 years as a self-employed massage therapist and personal trainer. At the beginning of the pandemic she began studying for her Real Estate license and later decided it was time for a career change, that is when she found Redwood Property Management.
Marla is working with us as an Administrative Assistant. She has aspirations to, someday, become a Property Manager with her own portfolio. Marla brings with her and enthusiasm for helping people, she is dedicated to her work and finds great satisfaction at the end of each day.
Outside of work, Marla remains committed to her health and fitness; enjoying her COVID induced home gym in addition to hikes at the many beautiful parks in Sonoma County. She has two lovely, now adult, children. Her daughter is studying for her BSN at Azusa Pacific University and her son is exploring a career in the trades while he works for Safeway.
CA DRE License
#02213349
Lorena Fisher
Administrative Assistant
Graduate of Empire Business School, Santa Rosa in 1998 with an AA degree in Office Administration. Lorena has over 30 years of experience in office administration. From the California State Legislature to North Bay Realtors Association and most recently with Sue Carrell & Associates.
Lorena loves spending time gardening, attending concerts, reading and hiking in the hills and valleys of Sonoma County. Lorena is excited to be joining Redwood Residential PM.
Christine Schild
Property Manager
DRE#02062141
Christine Schild, a Michigan native, moved to California in 1986. Her passion for customer service and organizational skills led her to excel in real estate, specializing in property management. Since joining a residential property management firm in 2006. Known for her prompt, efficient solutions, she ensures clients’ needs are consistently met with excellence, earning praise from homeowners and renters alike.